ThinkTank™ – Always-On Digital Insight Communities
Continuous, multimedia feedback from the people who matter most — so you can learn, iterate, and act in real time.
Why ThinkTank™?
Research isn’t a moment. It’s a relationship.
One-off projects miss the nuance. ThinkTank™ builds an ongoing conversation with profiled audiences — capturing lived experiences, testing ideas quickly, and surfacing rich stories you can share with stakeholders.
What ThinkTank™ Does
Keeps you close
Always-on access to your core customers and prospects.
Rich Multimedia
Video, image, diary, and screen capture for richer context.
Runs fast loops
Ideate, test, learn, iterate — in days, not weeks.
Targets precisely
Segment by profile, behaviour, market, or activity.
Builds evidence
longitudinal learning you can track and trend.
Plays nicely
Integrates with surveys, prototypes, and creative testing.
How It Works
Step 1 – Recruit & profile: We build the right community (or use your CRM) and capture rich onboarding data.
Step 2 – Engage smartly: Rotating activities — discussions, tasks, diaries, screen records, polls.
Step 3 – Probe and co-create: Moderated threads, live chats, and pop-up sprints when you need depth.
Step 4 – Analyse live: Dashboards for themes, quotes, media highlights, and participation health.
Step 5 – Activate: Clipbooks and storyboards that land with stakeholders.
Key Features
Multimedia capture:
HD video, photos, audio, and screen shares.
Segmented workflows:
Tailored tasks by persona, market, or behaviour.
Automated nudges:
Keep participation high without nagging.
Moderation toolkit:
Pin, tag, branch, escalate, and trigger follow-ups.
Quant overlays:
Quick polls and micro-surveys inside the community.
Compliance & privacy:
Consent flows, PII masking, audit trails, GDPR-aligned.
Use Cases
- Innovation pipelines – ongoing concepting and rapid refinement.
- Creative & comms – pre-test, A/B, and in-market feedback.
- CX & journey – diaries and screen captures to surface friction.
- Market tracking – longitudinal attitudes, language, and needs.
- Category immersion – culture, rituals, and contexts around usage.
Outputs & Deliverables
- Theme maps with strength and supporting media.
- Quote & clip reels for fast stakeholder playback.
- Participation health and sampling diagnostics.
- Executive one-pagers with the “so what”.
- Data export to your analysis stack.
Let’s Talk
Want to see ThinkTank™ in action or talk through a specific use case?
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.