Most qual stops at what. Deepr gets to why.
Traditional surveys miss nuance, and human moderation doesn’t scale. Deepr blends human research craft with an AI moderator that probes in real time—so you capture the emotion, context and language that drive decisions, without waiting weeks.
Adaptive AI moderator that tailors follow-ups in real time.
Uncovers emotion, context, and the real “why” behind answers.
Richer open-end data without slowing down your project.
Researchers set goals, tone, and guardrails.
Live dashboards surface insights as they emerge.
Runs stand-alone or alongside surveys, communities, and testing.
Step 1 – Frame it: Define objectives, audiences, tone and sensitivity rules.
Step 2 – Launch: Deepr conducts open-ended interviews asynchronously across web/mobile.
Step 3 – Probe: The AI moderator asks tailored follow-ups in real time.
Step 4 – Synthesize: Live dashboards surface themes, emotions, contradictions and verbatims.
Step 5 – Land it: Export highlight reels, quote books and toplines, or flow into your reporting.
Changes depth, style and examples by persona and response.
Tracks sentiment, certainty and drivers behind each claim.
Pull ready-to-use verbatims with automatic consent checks.
Layer in trends, idioms and local nuance per market.
Prompt libraries, banned topics, escalation rules, manual nudge.
GDPR-aligned storage, PII redaction, audit logs.
- Designed for research, not chat. Probing logic mirrors best-practice qual.
- Transparency. Every decision and probe is logged and auditable.
- Bias management. Diverse prompt sets, counter-factual checks, human QA.
- Global nuance. Market-specific language models and cultural dictionaries.
- Concept & creative development – pressure-test early directions.
- Claims & messaging refinement – find sticky words, avoid red flags.
- Journey diagnostics – pinpoint friction, emotion and unmet needs.
- Rapid debriefs after quant – explain the “why” behind a number.
- Always-on listening – stand-alone or inside a community (ThinkTank™).
- Insight themes with strength, examples and tensions
- Verbatim packs tagged by audience, emotion, topic
- Executive one-pager with the “so what”
- Clipbook (visual/text) for stakeholder sharing
- Data export (CSV/JSON) for further analysis
Want to see Deepr™ in action or talk through a specific use case?
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.