Ad & Creative Testing

Find the moments that land — and fix the ones that don’t.

What you get:
- Moment-by-moment attention & emotion read
- Branding & CTA salience diagnostics
- Message clarity (claims, RTBs, take-outs)
- Cut-down optimisation for short formats
- Audience/device/market splits
- Clear edit list to lift KPIs
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How it works: Objectives & KPIs → expose stimuli (storyboards/rough cuts/finals) → capture signals + qual → analyse peaks/risks → optimise & re-test.
Outputs: Moment map, branding/CTA scorecard, claim clarity, variant head-to-heads, executive one-pager + stakeholder clips.