Global Experts
Real understanding comes from context, not just translation. That is why we work with people who know their markets first-hand. Our approach ensures research reflects local realities, cultural cues and genuine customer behaviour, not assumptions from afar.
With a global network of researchers, strategists, moderators and recruiters, we deliver insight that is both accurate and authentically local. Whether you are entering new markets or running multi-country programmes, we provide the on-the-ground expertise needed to get decisions right.
How We Work Globally
Local Experts Around The World
We work with trusted local moderators, recruiters and cultural specialists across more than 50 markets. Their knowledge adds depth and accuracy to your research, giving you real-world context instead of surface-level responses. This helps you understand how customers think, choose and behave within their own cultural environment.
Global Project Management
Our central team manages every stage from briefing to delivery. You get smooth coordination, consistent outputs and clear communication across markets, cultures and time zones. This structure ensures faster turnaround, dependable quality and simpler workflow for your teams.
Adapted for Culture
We transcreate rather than translate. Concepts, questions and creative assets are adapted so they land meaningfully in each market. This ensures relevance, clarity and stronger customer engagement, improving the quality and reliability of your global insight.
Flexible Methods for Global Consistency
Our frameworks flex to local realities while keeping the core approach consistent. This balance allows you to compare markets with confidence, understand differences clearly and build strategies that work in both local and global contexts.
Where We Work
We’ve run projects across every continent. A few recent examples:
- US & Canada – Brand tracking, UX, and financial comms testing
UK – Strategic insight partnerships, policy evaluation, and service experience design
- Germany, France & Italy – Product and concept testing for FMCG
Eastern Europe (Poland & Hungary) – Market entry studies, pricing optimisation, and shopper research
- Japan, South Korea & China – Semiotics, packaging, and cultural insight
- UAE & Saudi Arabia – Comms testing and B2B segmentation
- India & SE Asia – Youth trend mapping and innovation sprints
- Australia & New Zealand – Full qual & quant brand health trackers
- South Africa, Nigeria & Kenya – Mobile-first surveys and B2C ethnography
- LATAM (Mexico, Brazil, Colombia) – Creative and pricing research
Why It Matters
Insight without cultural context is just noise.
What works in one market might flop in another. What resonates in Manchester might confuse in Manila. We make sure your research makes sense where it matters — and that your decisions are built on solid, localised insight.
Let’s Go Global
Whether you're testing global creative, launching into new markets, or scaling your strategy across regions — we’re ready to help you get it right.
Come and visit us!
London. Cologne.
That’s where we hang our hats – but our thinking travels further.
From London to Auckland and everywhere in between, we’re plugged in, switched on, and ready to go.
Spitalfields, London
Coppergate House
Whites Row, Spitalfields
London, E1 7NF
Cologne, Germany
Hans-Böckler-Straße 163
50354 Hürth
Cologne, Germany
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.