Global Experts
At Skopos, we believe real understanding comes from cultural context — not just translation. That’s why we don’t just run research in other markets — we do it with people who live and breathe them.
Our global network of researchers, strategists, recruiters, and moderators means we can deliver insight that’s not only accurate but genuinely local. Whether you're expanding into a new market or running a multi-country study, we’ve got the on-the-ground expertise to get it right.
How We Work Globally
Local Experts, Everywhere
We collaborate with trusted local moderators, recruiters, and cultural specialists in over 50 markets — so you get real-world insight, not just surface-level answers.
Global Project Management
Our central team handles everything — from briefing to delivery — ensuring consistency, speed, and simplicity across countries, cultures, and time zones.
Adapted for Culture, Not Just Language
We transcreate, not just translate — making sure concepts, questions, and creative assets land meaningfully in each market.
Flexible Methods, Globally Consistent
Our tools and frameworks flex to local realities while keeping the core approach consistent — so you can compare markets with confidence.
Where We Work
We’ve run projects across every continent. A few recent examples:
- US & Canada – Brand tracking, UX, and financial comms testing
UK – Strategic insight partnerships, policy evaluation, and service experience design
- Germany, France & Italy – Product and concept testing for FMCG
Eastern Europe (Poland & Hungary) – Market entry studies, pricing optimisation, and shopper research
- Japan, South Korea & China – Semiotics, packaging, and cultural insight
- UAE & Saudi Arabia – Comms testing and B2B segmentation
- India & SE Asia – Youth trend mapping and innovation sprints
- Australia & New Zealand – Full qual & quant brand health trackers
- South Africa, Nigeria & Kenya – Mobile-first surveys and B2C ethnography
- LATAM (Mexico, Brazil, Colombia) – Creative and pricing research
Why It Matters
Insight without cultural context is just noise.
What works in one market might flop in another. What resonates in Manchester might confuse in Manila. We make sure your research makes sense where it matters — and that your decisions are built on solid, localised insight.
Let’s Go Global
Whether you're testing global creative, launching into new markets, or scaling your strategy across regions — we’re ready to help you get it right.
Come and visit us!
London. Cologne.
That’s where we hang our hats – but our thinking travels further.
From London to Auckland and everywhere in between, we’re plugged in, switched on, and ready to go.
Spitalfields, London
Coppergate House
Whites Row, Spitalfields
London, E1 7NF
Cologne, Germany
Hans-Böckler-Straße 163
50354 Hürth
Cologne, Germany
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.
