Customer Segmentation

Find the groups that matter — attitudes, needs, and value.

What you get:
- Quant + qual hybrid segmentation
- Needs, attitudes, and behaviour variables
- Size, value, and reachability
- Simple personas that teams adopt
- Practical targeting/activation rules
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How it works: Variable design → survey & clustering → qual deepen → name segments → activation playbook.
Outputs: Segment map, persona cards, size/value model, media/CRM rules.