See the field clearly — and spot the openings.
What you get:
- Category mapping & share of voice
- Feature/claim benchmarking
- Pricing/pack and channel audits
- Messaging & creative sweeps
- White-space and moves to make
How it works: Define scope → collect & code → compare → identify gaps → action plan.
Outputs: Landscape map, benchmark tables, SWOTs, playbook.
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