Pricing & Value Perception Studies
Find the price–value curve that maximises adoption and margin..
What you get:
- Van Westendorp/PSM, Gabor-Granger
- Conjoint/DCE for packs & features
- Willingness-to-pay by segment
- Elasticity & cannibalisation views
- Clear price and pack guidance
How it works: Define packs/features → choose method → field → simulate scenarios → recommend.
Outputs: WTP curves, optimal price/pack, revenue impact model, guidance.
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