Find friction, fix flows, and lift conversion.
What you get:
- Task-based usability testing (lab/remote)
- Diary + screen capture journeys
- IA, navigation, copy and form tests
- Accessibility & mobile-first checks
- Prioritised fix list with impact
How it works: Define tasks → recruit users → observe & measure → prioritise fixes → iterate & re-test.
Outputs: Journey maps, severity matrix, clips, before/after metrics.
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