Brand Tracking Research

Keep a live read on awareness, consideration, usage, and preference — and what’s moving them.

What you get:
- Always-on or wave-based tracking
- Funnel + equity drivers (Aided/Unaided, U&A)
- Category + competitor benchmarks
- Segment and market splits
- Creative/media attribution hooks
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How it works: Define KPIs → sample & quotas → field & QA → dashboards → quarterly debrief.
Outputs: Live dashboard, KPI scorecards, driver analysis, exec summary.