品牌追踪研究

A steady read on awareness, consideration and perception helps you stay close to how your brand is performing. As a brand tracking agency we measure what customers think, how they behave and what is shifting over time. You get a clear view of movement across the metrics that matter, plus the drivers behind those changes.

Our frameworks are designed around your category and brand goals. Tracking runs with consistency so you can see genuine trends, supported by fresh insight to highlight new behaviours or changes in the market. The aim is simple. Give your teams clear, reliable evidence that supports better planning and sharper decisions.

Brand Tracking Services That Support Real Planning

We build tracking programmes that are easy to understand and use across the organisation. Each wave gives you direct, structured insight that fits planning cycles and commercial priorities.

What you can expect:

• Regular tracking of awareness, consideration and perception
  
• Competitor and brand benchmarking
  
• Reputation and trust measures
  
• Drivers of choice and barriers to growth
  
• Clear dashboards for fast reporting and internal sharing
  

Our work gives you confidence in what is working and what needs attention.

Brand Reputation Research That Strengthens Decision Making

Understanding movement is only half the story. We explore why these shifts are happening so your team can respond with clarity. By linking brand performance to attitudes, expectations and market changes, you get a steady picture of brand health and the insight needed to shape strategy with confidence.

What you get:‍

• Always-on or wave-based tracking
• Funnel + equity drivers (Aided/Unaided, U&A)
• Category + competitor benchmarks
• Segment and market splits
• Creative/media attribution hooks

How it works: Define KPIs → sample & quotas → field & QA → dashboards → quarterly debrief.

Outputs: Live dashboard, KPI scorecards, driver analysis, exec summary.