Market Research in Mexico, Brazil & Colombia
Local insight across three of Latin America’s largest, most dynamic and culturally diverse markets.
Mexico, Brazil and Colombia offer major growth potential - but each market operates differently in culture, behaviour, regulation and digital maturity. Whether you need market research in Mexico, insight from Brazil, or consumer understanding across Colombia, Skopos delivers reliable, locally grounded research to support informed decision-making across the LATAM region.
Understanding LATAM’s Fast-Growing Consumer Landscape
Latin America is home to young populations, strong digital adoption and rapidly expanding middle-class segments - but Mexico, Brazil and Colombia each require distinct research approaches. Brazil’s vast regional diversity, Mexico’s unique cultural influences, and Colombia’s mobile-first audiences make localisation essential.
Skopos supports organisations worldwide carrying out market research Mexico programmes, market research in Brazil, or multi-country LATAM studies. We combine native-language moderation, regional expertise and robust methodology to ensure insights reflect real consumer behaviour - not generalised assumptions.
From brand testing and customer segmentation to competitive analysis or market-entry validation, our tailored research helps you understand opportunities across three of the region’s most influential markets.
Multi-Lingual
We conduct research in Spanish, Portuguese and regional dialects through native-speaking moderators. This ensures culturally aligned, natural responses across Mexico, Brazil and Colombia.
Fast Turnaround
With strong LATAM fieldwork partners and streamlined project management, we deliver high-quality studies quickly - ideal for fast-moving industries like fintech, retail, telecoms and consumer goods.
Diverse Panels
Access authentic audiences across major cities and emerging regions - from Brazil’s urban consumers and Colombia’s digital-native shoppers to Mexico’s varied demographic and cultural groups.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback