Market Research in India & South-East Asia
Local insight across some of the world’s fastest-growing and most diverse markets.
India and South-East Asia are home to rapidly expanding economies, young populations and highly varied cultural dynamics. Whether you're running market research in India, testing concepts across SE Asian markets, or planning multi-country studies, Skopos provides the local expertise and structured methodology needed to make confident strategic decisions.
Seeing India & Southeast Asia Through a Local Lens
Across India and South-East Asia, audiences differ widely in language, culture, digital behaviour and purchasing habits. From India’s major metropolitan regions to emerging SE Asian markets such as Indonesia, Vietnam and the Philippines - understanding true consumer behaviour requires a tailored, locally sensitive research approach.
Skopos supports organisations worldwide with market research in India alongside multi-country studies across South-East Asia. Our local moderators, regional partnerships and culturally adapted methodologies ensure your findings reflect real attitudes rather than surface-level assumptions.
Whether you're validating product–market fit, assessing competitive dynamics, or exploring how to do effective research across India and SE Asia, we deliver insights rooted in culture, context and real consumer experience.
Multi-Lingual
We conduct research in the major languages of India and South-East Asia - including Hindi, English, Tamil, Bahasa Indonesia, Vietnamese, Thai, Tagalog and more. Native-speaking moderators ensure clarity, cultural accuracy and natural responses.
Fast Turnaround
Rapid digital adoption across the region means behaviours shift quickly. With strong regional networks and efficient fieldwork processes, we deliver high-quality studies at pace - ideal for fast-moving markets.
Diverse Panels
Access consumers and B2B audiences across India and SE Asia, including urban professionals, regional communities, Gen Z users, digital-first shoppers, and specialised industry segments.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback