Market Research in Australia & New Zealand
Clear, reliable insights for two mature, competitive and fast-evolving markets.
Australia and New Zealand offer strong, stable economies - but success depends on understanding the cultural nuances, regional differences and rapidly shifting consumer expectations. Whether you're running market research in Australia, exploring audiences across New Zealand, or planning a cross-Tasman study, Skopos provides local insight backed by global research expertise.
Insight That Drives Success in Australia & New Zealand
Although closely linked, Australia and New Zealand each have distinctive consumer behaviours, spending patterns and business cultures. Australia’s large, diverse urban hubs contrast with New Zealand’s smaller but highly engaged markets - making tailored research essential for effective decision-making.
Skopos supports organisations worldwide seeking Australia market research, Australia marketing research, or broader ANZ insight. From large-scale quantitative studies to targeted qualitative work, we deliver dependable data shaped by local behaviour, industry context and real consumer attitudes.
Whether you're evaluating a new product, mapping competitor activity or planning expansion across the region, Skopos helps you navigate both markets with clarity and confidence.
Multi-Lingual
Although English is dominant, Australia and New Zealand are culturally diverse. We support research across multicultural communities - including respondents from Asian, Māori, Pasifika and other heritage groups - ensuring your insights reflect true market diversity.
Fast Turnaround
With efficient fieldwork processes and strong regional partnerships, we deliver high-quality studies at speed. Ideal for fast-moving industries such as finance, technology, retail and consumer goods.
Diverse Panels
Access consumers and B2B audiences across Australia and New Zealand - from metropolitan professionals to niche industry decision-makers. Our ANZ-specific panels ensure your results mirror real market behaviour.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback