Market Research in the US & Canada
Actionable insights for North America’s most competitive and culturally diverse markets.
Expanding into the United States or Canada requires more than assumptions - it demands reliable, on-the-ground insight. Whether you need market research in the US, consumer testing across Canada, or multi-country studies that span both regions, Skopos delivers the local understanding and strategic clarity needed to make confident decisions.
Decoding US & Canadian Markets
The US and Canada are two of the world’s most dynamic markets - but also among the most complex. With vast regional differences, a highly competitive landscape, and culturally distinct consumer expectations, high-quality insight is essential.
Skopos blends North American expertise with global project management to ensure consistency across states, provinces and industries. Whether you’re validating demand for a new product, mapping customer behaviour, or carrying out large-scale quantitative studies, we deliver dependable insights that work across both markets.
Our team supports businesses worldwide seeking market research in the USA, marketing research in Canada, or dual-market studies covering both countries - tailored to your audience, objectives, and growth strategy.
Multi-Lingual
North America is linguistically diverse, with English, French and multiple cultural communities shaping consumer behaviour. We conduct research in the language that matters - from English-speaking US audiences to French-speaking respondents in Canada - ensuring clarity, accuracy and authentic insight.
Fast Turnaround
The US & Canadian markets move quickly. Our streamlined workflows, responsive project management and large respondent networks allow us to launch, run and deliver market research projects at speed, without compromising quality.
Diverse Panels
From urban US consumers to specialised B2B audiences across Canada, we source region-relevant participants that match your target market. This ensures your findings reflect real behaviours, not generic samples.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback