Market Research in South Korea, China & Japan
Accurate, culturally aligned insight across three of Asia’s most advanced and complex markets.
South Korea, China and Japan each represent major economic powerhouses - but success in these markets demands deep cultural understanding, local language expertise and strong methodological precision. Whether you need market research in China, Japan market research, or tailored studies across South Korea, Skopos provides high-quality, locally grounded insight to support confident business decisions.
Insight for Asia’s Most Sophisticated Consumer Markets
South Korea, China and Japan each have distinct behaviours, media ecosystems and cultural expectations. China’s fast-moving digital landscape contrasts with Japan’s highly detail-oriented consumer culture, while South Korea’s trend-driven, technology-led markets require constant adaptation. A one-size-fits-all approach simply doesn’t work across these three countries.
Skopos supports organisations worldwide conducting market research in China, Japan and South Korea. With native-language moderators, culturally sensitive methodologies and rigorous quality controls, we ensure insights reflect real attitudes and behaviours - not mistranslations or assumptions.
Whether you're exploring customer journeys, testing new concepts, validating market-entry strategies or mapping competitive landscapes, we help you understand each market on its own terms, with clarity and nuance.
Multi-Lingual
We conduct research in Mandarin, Cantonese, Korean and Japanese through native-speaking moderators. This ensures accurate translation, cultural alignment and natural responses - essential across East Asian markets.
Fast Turnaround
Strong partnerships across Seoul, Tokyo, Shanghai, Beijing and major regional hubs allow us to run studies efficiently and deliver dependable insight quickly, even in fast-moving digital categories.
Diverse Panels
Access high-quality B2C and B2B audiences - from tech-savvy South Korean consumers to Chinese digital shoppers and Japan’s detail-conscious buyers, as well as specialists in finance, tech, manufacturing and more.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback