Find the moments that land, and fix the ones that don’t.
Creative ideas rarely tell the whole story. As a partner in advertising research you get deep insight into how people actually react to your ads before you launch. This helps you avoid wasted spend, fix weak spots and push forward with confidence.
You receive data around attention, emotion, clarity and brand recall. You see where ads lose impact and which elements truly connect with your audience. That means better ads before media dollars go live.
We run creative testing across formats — video, digital, social or print — to see which versions land strongest. We expose your creative to representative audiences and measure what works and what misses. That lets you fine-tune visuals, messaging, CTA and flow before you scale.
What you get:
Testing creative early cuts down risk. You avoid launching ads that don’t resonate. You only invest in versions that have been proven to work. With this approach you raise the odds of strong engagement, better brand recall and improved campaign results.
You save media budget, reduce rework risk and launch with ads that have already been validated.
它是如何工作的: 目标和关键绩效指标 → 公开刺激(故事板/粗略剪辑/决赛)→ 捕获信号 + 资格 → 分析峰值/风险 → 优化和重新测试。
输出: 时刻地图、品牌/CTA 记分卡、声明清晰度、变体正面交锋、高管单页 + 利益相关者片段。