Concept & Product Testing

Stress-test ideas early and often — with the right audience.

What you get:
- Monadic/seq-monadic designs
- Demand, distinctiveness, clarity, fit
- Price/feature trade-offs
- Qual “why” behind the scores
- Rapid iteration loops
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How it works: Hypotheses → stimuli → sample & design → field & probe → optimise & re-test.
Outputs: Winner matrix, benchmarks, optimisation guidance, stakeholder pack.