B2B & B2C Expertise

Different audiences. Same standard of clarity.

What you get:
- Buyer committees & long-cycle journeys (B2B)
- Consumer needs, occasions, and triggers (B2C)
- Multi-market, multi-language delivery
- Hard-to-reach recruitment strategies
- Stakeholder-ready storytelling
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How it works: Audience mapping → tailored method mix → field & probe → land insights by role.
Outputs: Playbooks by function (Product, Sales, CX, Brand), exec read-outs, enablement assets.