Choose the right markets — and the right way in.
What you get:
- TAM/SAM/SOM sizing
- Regulatory and channel scans
- Customer jobs & barriers
- Competitive/price landscape
- Go-to-market scenarios
How it works: Screen markets → deep-dive top picks → test propositions → model routes → plan pilots.
Outputs: Market scorecards, sizing model, GTM plan, risk/opportunity map.
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