Market Research in the UAE & Saudi Arabia
Trusted insight across two of the Middle East’s most influential and fast-moving markets.
The UAE and Saudi Arabia offer significant growth potential - but success requires a deep understanding of cultural expectations, regulatory frameworks and rapidly evolving consumer behaviour. Whether you need market research in the UAE, insight from Saudi Arabia, or a study covering both markets, Skopos provides the local expertise and methodological rigour needed to guide confident decision-making.
Strategic Insight for Gulf Region Growth
The UAE and Saudi Arabia are undergoing unprecedented economic transformation, powered by digital adoption, Vision 2030 initiatives and rapidly shifting consumer expectations. Despite geographic proximity, both markets have distinct cultural norms, spending habits and industry landscapes - making bespoke research essential.
Skopos supports organisations worldwide seeking market research in UAE, Saudi Arabia market research or deeper understanding of Gulf-region audiences. Our research programmes are locally adapted, culturally sensitive and fully compliant with regional expectations around privacy, communication and recruitment.
Whether you're exploring brand perception, testing digital experiences, validating demand or assessing competition, we provide reliable, representative insight shaped by real regional behaviour.
Multi-Lingual
We conduct research in Arabic and English, using native-language moderators familiar with Gulf cultural norms. This ensures clarity, trust and accurate interpretation across both UAE and Saudi audiences.
Fast Turnaround
Our regional partners, streamlined recruitment and efficient project workflows allow us to deliver high-quality studies quickly - ideal for markets where consumer behaviour evolves rapidly.
Diverse Panels
Access a wide range of respondents, including local nationals, expatriate communities, B2B decision-makers, high-income consumers and industry-specific audiences across the UAE and Saudi Arabia.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback