Market Research in Poland & Hungary
Clear, reliable insight into two dynamic Central European markets.
Poland and Hungary offer strong growth potential, digitally active consumers and distinctive cultural behaviours - but understanding these markets requires more than surface-level data. Whether you need market research in Poland, industry insight from Hungary, or a combined study across both countries, Skopos delivers accurate, locally informed research to guide your business decisions.
Understanding Central Europe’s Emerging Opportunities
Poland and Hungary are fast-evolving economies with rising consumer expectations, diverse regional identities and rapidly developing digital landscapes. From Poland’s tech-driven urban centres to Hungary’s strong manufacturing and service sectors, audiences behave differently across regions - making tailored research essential.
Skopos supports organisations worldwide seeking Poland market research, Hungary market research, or broader Central European insight. Our experienced local partners, multilingual moderation and rigorous methodology ensure your findings accurately reflect cultural attitudes, competitive pressures and real consumer behaviour.
Whether you're validating a product, assessing competition or shaping market-entry strategy, we help you navigate both markets confidently and effectively.
Multi-Lingual
We conduct research in Polish, Hungarian and English, using native-language moderators to ensure responses are clear, authentic and culturally accurate - essential when researching across Central Europe.
Fast Turnaround
With efficient fieldwork processes and strong regional networks, we launch and deliver studies quickly, supporting businesses that need rapid insight for competitive or fast-moving sectors.
Diverse Panels
Access consumers and professional audiences across Poland and Hungary, including urban shoppers, regional communities, industry specialists and B2B decision-makers.
The Innovation Hub
From AI moderators and intelligent chatbots to neuro-tracking and digital communities, this is where ideas move faster. Our tools are designed to uncover sharper, deeper, faster insight — from instant reads with PDQ™ to emotional tracking, live communities and subconscious testing.We don’t just use tech — we build it.
Deepr™
Al-powered moderator for open-ended probing, generating richer data
A4i™
Apps for Insight: Build and test real digital propositions & prototypes
Saskia™
Intelligent chatbot for scalable, multi-channel qualitative interviews 24/7
ThinkTank™
Always-on digital insight communities for richer, multimedia feedback