Visioncue™ – AI-Driven Emotional Tracking & Analysis
Understand how people truly feel in the moment. Visioncue™ reads micro-expressions and eye movement to reveal attention, emotion, and impact.
Why Visioncue™?
Reactions you can see — evidence you can trust
Stated feedback can miss split-second reactions. Visioncue™ combines facial coding with eye-movement analytics to capture authentic signals as they happen — then links them to creative moments, UX flows, and real-world choices.
What Visioncue™ Does
Reads micro-expressions
Detects joy, surprise, confusion, and more frame-by-frame.
Maps attention
Eye movement and gaze paths show what’s seen (and missed).
Finds peak moments
Flags the scenes that drive emotion, recall, and impact.
Diagnoses friction
Spots confusion or disengagement in journeys and UX.
Benchmarks performance
Compares by format, channel, category, and market.
Turns signals into action
clear, creative, and UX fixes that lift results.
How It Works
Step 1 – Set the stimuli: Upload ads, concepts, pages, flows, or packaging.
Step 2 – Capture signals: Webcam-based facial coding + eye movement; no lab needed.
Step 3 – Sync to moments: Frame-accurate alignment of signals to each scene or step.
Step 4 – Analyse & compare: Peak/trough detection, heatmaps, gaze plots, and benchmarks.
Step 5 – Recommend: Evidence-based fixes and rapid re-test loops.
Key Features
Facial expression analysis
across core and blended emotions.
Gaze plots & heatmaps
to visualise attention and salience.
Moment curves
for emotion, arousal, and engagement.
Scene tagging & clipbooks
for fast stakeholder playback.
Category benchmarks
and normed scores.
Privacy-first setup
with explicit consent and PII masking.
Use Cases
- Creative & ad testing – optimise story arcs, branding, and CTAs.
- UX & ecommerce – detect hesitation and confusion in critical steps.
- Packaging & in-store – measure findability and stopping power.
- Learning & training – understand attention and comprehension in content.
- Concept evaluation – evidence on which ideas truly land.
Outputs & Deliverables
- Emotion & attention timelines with peaks and “fix this” flags.
- Gaze heatmaps and scan paths by audience and device.
- Clip reels of key moments to share with stakeholders.
- Executive one-pager with prioritised actions.
- CSV/JSON exports for BI tools and archives.
Let’s Talk
Want to see Visioncue™ in action or talk through a specific use case?
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.