Visioncue™ – AI-Driven Emotional Tracking & Analysis

Understand how people truly feel in the moment. Visioncue™ reads micro-expressions and eye movement to reveal attention, emotion, and impact.

Abstract Face

Why Visioncue™?

Reactions you can see — evidence you can trust

Stated feedback can miss split-second reactions. Visioncue™ combines facial coding with eye-movement analytics to capture authentic signals as they happen — then links them to creative moments, UX flows, and real-world choices.

What Visioncue™ Does

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Reads micro-expressions

Detects joy, surprise, confusion, and more frame-by-frame.

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Maps attention

Eye movement and gaze paths show what’s seen (and missed).

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Finds peak moments

Flags the scenes that drive emotion, recall, and impact.

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Diagnoses friction

Spots confusion or disengagement in journeys and UX.

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Benchmarks performance

Compares by format, channel, category, and market.

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Turns signals into action

clear, creative, and UX fixes that lift results.

How It Works

Step 1 – Set the stimuli: Upload ads, concepts, pages, flows, or packaging.
Step 2 – Capture signals: Webcam-based facial coding + eye movement; no lab needed.
Step 3 – Sync to moments: Frame-accurate alignment of signals to each scene or step.
Step 4 – Analyse & compare: Peak/trough detection, heatmaps, gaze plots, and benchmarks.
Step 5 – Recommend: Evidence-based fixes and rapid re-test loops.

Key Features

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Facial expression analysis

across core and blended emotions.

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Gaze plots & heatmaps

to visualise attention and salience.

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Moment curves

for emotion, arousal, and engagement.

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Scene tagging & clipbooks

for fast stakeholder playback.

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Category benchmarks

and normed scores.

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Privacy-first setup

with explicit consent and PII masking.

Use Cases

- Creative & ad testing – optimise story arcs, branding, and CTAs.
- UX & ecommerce – detect hesitation and confusion in critical steps.
- Packaging & in-store – measure findability and stopping power.
- Learning & training – understand attention and comprehension in content.
- Concept evaluation – evidence on which ideas truly land.

Outputs & Deliverables

- Emotion & attention timelines with peaks and “fix this” flags.
- Gaze heatmaps and scan paths by audience and device.
- Clip reels of key moments to share with stakeholders.
- Executive one-pager with prioritised actions.
- CSV/JSON exports for BI tools and archives.

Let’s Talk

Want to see Visioncue™ in action or talk through a specific use case?

Get in touch

Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.

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If your project is time-sensitive, feel free to call us on +44 (0) 207 953 8 359 or email ask@skopos.agency
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