Name: Visioncue™
Brand: Skopos

Why Visioncue™?

Reactions you can see — evidence you can trust
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Stated feedback can miss split-second reactions. Visioncue™ combines facial coding with eye-movement analytics to capture authentic signals as they happen — then links them to creative moments, UX flows, and real-world choices.

What Visioncue™ Does

Reads micro-expressions

Detects joy, surprise, confusion, and more frame-by-frame.

Maps attention

Eye movement and gaze paths show what’s seen (and missed).

Finds peak moments

Flags the scenes that drive emotion, recall, and impact.

Diagnoses friction

Spots confusion or disengagement in journeys and UX.

Benchmarks performance

Compares by format, channel, category, and market.

Turns signals into action

clear, creative, and UX fixes that lift results.

How It Works

Step 1 – Set the stimuli: Upload ads, concepts, pages, flows, or packaging.
Step 2 – Capture signals: Webcam-based facial coding + eye movement; no lab needed.
Step 3 – Sync to moments: Frame-accurate alignment of signals to each scene or step.
Step 4 – Analyse & compare: Peak/trough detection, heatmaps, gaze plots, and benchmarks.
Step 5 – Recommend: Evidence-based fixes and rapid re-test loops.

Key Features

Facial expression analysis

across core and blended emotions.

Gaze plots & heatmaps

to visualise attention and salience.

Moment curves

for emotion, arousal, and engagement.

Scene tagging & clipbooks

for fast stakeholder playback.

Category benchmarks

and normed scores.

Privacy-first setup

with explicit consent and PII masking.

Use Cases

- Creative & ad testing – optimise story arcs, branding, and CTAs.
- UX & ecommerce – detect hesitation and confusion in critical steps.
- Packaging & in-store – measure findability and stopping power.
- Learning & training – understand attention and comprehension in content.
- Concept evaluation – evidence on which ideas truly land.

Outputs & Deliverables

- Emotion & attention timelines with peaks and “fix this” flags.
- Gaze heatmaps and scan paths by audience and device.
- Clip reels of key moments to share with stakeholders.
- Executive one-pager with prioritised actions.
- CSV/JSON exports for BI tools and archives.

Let’s Talk

Want to see Visioncue™ in action or talk through a specific use case?

Book a Demo | See Visioncue™ in Action

More ways to get closer to the answer.

Explore the wider Innovation Hub — from AI-supported qual and digital communities to prototype testing, emotional response and rapid decision support.

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