Understand how people truly feel in the moment. Visioncue™ reads micro-expressions and eye movement to reveal attention, emotion, and impact.
Reactions you can see — evidence you can trust
Stated feedback can miss split-second reactions. Visioncue™ combines facial coding with eye-movement analytics to capture authentic signals as they happen — then links them to creative moments, UX flows, and real-world choices.
Detects joy, surprise, confusion, and more frame-by-frame.
Eye movement and gaze paths show what’s seen (and missed).
Flags the scenes that drive emotion, recall, and impact.
Spots confusion or disengagement in journeys and UX.
Compares by format, channel, category, and market.
clear, creative, and UX fixes that lift results.
Step 1 – Set the stimuli: Upload ads, concepts, pages, flows, or packaging.
Step 2 – Capture signals: Webcam-based facial coding + eye movement; no lab needed.
Step 3 – Sync to moments: Frame-accurate alignment of signals to each scene or step.
Step 4 – Analyse & compare: Peak/trough detection, heatmaps, gaze plots, and benchmarks.
Step 5 – Recommend: Evidence-based fixes and rapid re-test loops.
across core and blended emotions.
to visualise attention and salience.
for emotion, arousal, and engagement.
for fast stakeholder playback.
and normed scores.
with explicit consent and PII masking.
- Creative & ad testing – optimise story arcs, branding, and CTAs.
- UX & ecommerce – detect hesitation and confusion in critical steps.
- Packaging & in-store – measure findability and stopping power.
- Learning & training – understand attention and comprehension in content.
- Concept evaluation – evidence on which ideas truly land.
- Emotion & attention timelines with peaks and “fix this” flags.
- Gaze heatmaps and scan paths by audience and device.
- Clip reels of key moments to share with stakeholders.
- Executive one-pager with prioritised actions.
- CSV/JSON exports for BI tools and archives.
Want to see Visioncue™ in action or talk through a specific use case?
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.