Brainwave™ – Neuro & Passive Data for Subconscious Insights

See what people feel before they can say it. Brainwave™ blends lightweight neuro signals with passive behaviour data to reveal true, in-the-moment reactions.

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Why Brainwave™?

Not everything shows up in a survey

Stated answers are useful—but they’re not the whole story. Brainwave adds neuro and passive signals to your research, so you can spot attention, emotion and cognitive load as they happen, then link them to what people click, watch and buy.

What Brainwave Does

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Reads hidden responses

Attention, arousal, approach/avoid and cognitive load.

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Captures passively

Device sensors, app/URL events, scroll/hover, time-on-task.

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Works anywhere

Lab, remote, mobile, in-store, and live environments.

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Syncs to stimuli

Frame-accurate alignment to ads, UX flows, packaging and journeys.

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Explains the “why”

pairs signals with Deepr™ verbatims and ThinkTank™ tasks.

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Turns into action

Lift, risk and friction scores that guide clear decisions.

How It Works

Step 1 – Design: Define stimuli (ad, concept, UI task), audiences and contexts.
Step 2 – Capture: Lightweight neuro (e.g., webcam-based metrics, wearables where needed) plus passive behaviour streams.
Step 3 – Sync & model: Align signals to moments; compute attention, arousal, load, approach/avoid.
Step 4 – Interpret: Combine with qual/quant to identify drivers, tensions and opportunities.
Step 5 – Activate: Clear recommendations, creative and UX fixes, and test-again loops.

Key Features

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Moment-by-moment curves

for attention, emotion and load.

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Passive behaviour analytics

Scroll depth, hover heat, dwell, drop-off.

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Stimulus tagging & chapters

for fast stakeholder playback.

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Benchmarks

by category, format, device and market.

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Privacy-first controls

with PII masking and opt-in consent flows.

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Exports & APIs

into BI tools and creative/UX workflows.

Use Cases

- Ad & concept testing – detect peak moments and dead zones.
- UX & ecommerce – spot friction and cognitive overload.
- Packaging & shelf – measure findability and stopping power.
- Customer journeys – understand emotion across key touchpoints.
- Live events & environments – real-time read on audience energy.

Outputs & Deliverables

- Moment maps with peaks, troughs and “fix this” flags.
- Lift & risk scores with confidence bands.
- Clip reels synced to signal spikes.
- Executive one-pager with actions.
- CSV/JSON exports for data teams.

Let’s Talk

Want to see Brainwave™ in action or talk through a specific use case?

Get in touch

Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.

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If your project is time-sensitive, feel free to call us on +44 (0) 207 953 8 359 or email ask@skopos.agency
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