Brainwave™ – Neuro & Passive Data for Subconscious Insights
Why Brainwave™?
Not everything shows up in a survey
Stated answers are useful—but they’re not the whole story. Brainwave adds neuro and passive signals to your research, so you can spot attention, emotion and cognitive load as they happen, then link them to what people click, watch and buy.
What Brainwave Does
Reads hidden responses
Attention, arousal, approach/avoid and cognitive load.
Captures passively
Device sensors, app/URL events, scroll/hover, time-on-task.
Works anywhere
Lab, remote, mobile, in-store, and live environments.
Syncs to stimuli
Frame-accurate alignment to ads, UX flows, packaging and journeys.
Explains the “why”
pairs signals with Deepr™ verbatims and ThinkTank™ tasks.
Turns into action
Lift, risk and friction scores that guide clear decisions.
How It Works
Step 1 – Design: Define stimuli (ad, concept, UI task), audiences and contexts.
Step 2 – Capture: Lightweight neuro (e.g., webcam-based metrics, wearables where needed) plus passive behaviour streams.
Step 3 – Sync & model: Align signals to moments; compute attention, arousal, load, approach/avoid.
Step 4 – Interpret: Combine with qual/quant to identify drivers, tensions and opportunities.
Step 5 – Activate: Clear recommendations, creative and UX fixes, and test-again loops.
Key Features
Moment-by-moment curves
for attention, emotion and load.
Passive behaviour analytics
Scroll depth, hover heat, dwell, drop-off.
Stimulus tagging & chapters
for fast stakeholder playback.
Benchmarks
by category, format, device and market.
Privacy-first controls
with PII masking and opt-in consent flows.
Exports & APIs
into BI tools and creative/UX workflows.
Use Cases
- Ad & concept testing – detect peak moments and dead zones.
- UX & ecommerce – spot friction and cognitive overload.
- Packaging & shelf – measure findability and stopping power.
- Customer journeys – understand emotion across key touchpoints.
- Live events & environments – real-time read on audience energy.
Outputs & Deliverables
- Moment maps with peaks, troughs and “fix this” flags.
- Lift & risk scores with confidence bands.
- Clip reels synced to signal spikes.
- Executive one-pager with actions.
- CSV/JSON exports for data teams.
Let’s Talk
Want to see Brainwave™ in action or talk through a specific use case?
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.