Not everything shows up in a survey
Stated answers are useful—but they’re not the whole story. Brainwave adds neuro and passive signals to your research, so you can spot attention, emotion and cognitive load as they happen, then link them to what people click, watch and buy.
Attention, arousal, approach/avoid and cognitive load.
Device sensors, app/URL events, scroll/hover, time-on-task.
Lab, remote, mobile, in-store, and live environments.
Frame-accurate alignment to ads, UX flows, packaging and journeys.
pairs signals with Deepr™ verbatims and ThinkTank™ tasks.
Lift, risk and friction scores that guide clear decisions.
Step 1 – Design: Define stimuli (ad, concept, UI task), audiences and contexts.
Step 2 – Capture: Lightweight neuro (e.g., webcam-based metrics, wearables where needed) plus passive behaviour streams.
Step 3 – Sync & model: Align signals to moments; compute attention, arousal, load, approach/avoid.
Step 4 – Interpret: Combine with qual/quant to identify drivers, tensions and opportunities.
Step 5 – Activate: Clear recommendations, creative and UX fixes, and test-again loops.
for attention, emotion and load.
Scroll depth, hover heat, dwell, drop-off.
for fast stakeholder playback.
by category, format, device and market.
with PII masking and opt-in consent flows.
into BI tools and creative/UX workflows.
- Ad & concept testing – detect peak moments and dead zones.
- UX & ecommerce – spot friction and cognitive overload.
- Packaging & shelf – measure findability and stopping power.
- Customer journeys – understand emotion across key touchpoints.
- Live events & environments – real-time read on audience energy.
- Moment maps with peaks, troughs and “fix this” flags.
- Lift & risk scores with confidence bands.
- Clip reels synced to signal spikes.
- Executive one-pager with actions.
- CSV/JSON exports for data teams.
Want to see Brainwave™ in action or talk through a specific use case?
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.