A4i™ lets you build and test digital propositions and prototypes – with real people, in real time.

What is A4i™?

A4i™ (Apps for Insight) is a flexible platform designed to test digital propositions, interfaces, journeys and products — iteratively, intuitively, and insightfully.
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Built by researchers for researchers, A4i™ enables clients to:
- Upload prototypes (from low-fidelity wireframes to clickable demos)
- Recruit real target users
- Gather rich qualitative and quantitative feedback – as they interact
- Work directly with our in-house developers, who can adjust wireframes and flows in the moment so changes are tested instantly

Whether you're optimising UX flows or pressure-testing propositions, A4i™ keeps your insight cycle tight, your development lean, and your testing responsive.

Key Features

When to Use A4i™

Use A4i™ to:
- Validate MVPs and new digital ideas
- Optimise user journeys and content
- Test before you build – or before you scale
- Feed insight directly into your agile workflow

Why It Works

Real insight doesn’t wait for labs or lengthy setups. A4i™ gets your ideas into the hands of real users — and brings their voices straight back to your team.
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That means smarter decisions. Faster learning. Fewer wrong turns.

Need More Firepower?

A4i™ integrates beautifully with our wider toolkit:
- Use alongside ThinkTank™ for community feedback
- Layer on Visioncue™ for emotional response tracking
- Add Loopback™ to close the feedback loop post-launch

Let’s Talk

Want to see A4i™ in action or talk through a specific use case?