Skopos PDQ™ – Pretty Darn Quick, and 100% Bespoke

What is SkoposPDQ™?

Skopos PDQ™ is a bespoke, quick-turn research solution designed for when you can’t wait a week (or more) for answers. Unlike omnibus surveys, PDQ is built entirely around your questions and your audience, with a streamlined process that keeps things quick, simple and robust.

Use it when you need to:
- Sense-check an idea or message before it goes live
- Get a quick read on customer attitudes
- Put real numbers behind a hunch for stakeholders
- Sanity-check a decision when time is tight

How Skopos PDQ™ Works

Simple, Transparent Pricing

With Skopos PDQ™, you only pay for the questions you ask.

Key pricing message:
- £150 per question
- Minimum 10 questions
Pricing based on 250 UK nationally representative sample

Need a larger sample, a different audience, or additional markets? We’ll price that up PDQ too.

Optional add-ons:
- Larger sample sizes
- Specific/niche targeting
- Additional analysis and reporting
- Multi-country extensions

Why PDQ™ instead of omnibus?

When to use Skopos PDQ™

Perfect for…
- Pre-launch sense checks
Quick read on concepts, creatives or messages before they go out the door.
- Board / stakeholder questions
When someone senior asks “Do we know…?” and you need numbers fast.
- Pitch support
Add fresh consumer data to new business or internal strategy decks.
- “Are we on the right track?” moments
Sanity-checking a direction without commissioning a full programme.

FAQs

What if I need more than 10 questions?

No problem. PDQ starts at a minimum of 10 questions, but we can extend the survey if needed. We’ll quote the additional cost up front so there are no surprises.

Can I use a different audience, not UK nationally representative?

Yes. PDQ is flexible on targeting — we can focus on specific segments or niche groups. Pricing may change depending on incidence and reach, but we’ll confirm this when you share your brief.

Is same-day delivery always guaranteed?

Same-day results apply when the questionnaire and audience are agreed and signed off by 11 a.m. UK time, and the audience is reasonably easy to reach. If timing looks tight, we’ll tell you straight away and agree what’s realistic.

What do I actually receive at the end of the day?

You’ll receive a topline summary of the results and the underlying data (e.g. Excel/tables). If you prefer a short slide deck or extra commentary, we can build that in too.

Can PDQ evolve into a bigger piece of work later?

Absolutely. Many clients use PDQ as a quick, low-friction way to get started — and then build out a fuller programme once they’ve seen the initial findings.

Ready to go PDQ?

If you’ve got a few questions that can’t wait, send us a quick brief and we’ll come back PDQ with a plan, price and timeline.