PulseCheck™ – Real-Time Sentiment Analysis Across Social & Open Data
Track how people feel, minute by minute. PulseCheck monitors social and open data to surface sentiment, topics, and signals you can act on now.
Why PulseCheck™?
Because opinion moves faster than research cycles
Campaigns, launches, crises — perception can flip in hours. PulseCheck™ continuously scans social platforms and open data to show what’s rising, what’s fading, and where to intervene. You get context, not just counts.
What PulseCheck™ Does
Listens in real time
Streams social and open data as it happens.
Reads the room
Sentiment, emotion, and intensity for each topic.
Maps narratives
Detects themes, entities, and how they connect.
Flags risk & opportunity
Anomaly and spike detection with alerts.
Cuts through noise
De-duplication, spam filters, and source quality scoring.
Turns into action
Ready-to-share summaries, visuals, and “do next” prompts.
How It Works
Step 1 – Configure sources: Select platforms, regions, languages, and guardrails.
Step 2 – Ingest & enrich: Normalize data; tag sentiment, entities, and topics.
Step 3 – Detect change: Track deltas, spikes, and momentum over time.
Step 4 – Explore & compare: Drill into segments, creators, markets, and competitors.
Step 5 – Activate: Share dashboards, alerts, and weekly narrative briefs.
Key Features
Sentiment & emotion scoring
with confidence bands.
Topic clustering & entity graphs
brands, people, products.
Trendlines & momentum
hourly/daily/weekly views.
Crisis watch & alerting
via email/Slack/Teams.
Geo & language filters
across Global languages.
Export & API
to BI tools and internal dashboards.
Use Cases
- Launch tracking – measure early reception and message resonance.
- Brand & competitor watch – spot shifts in share of voice and narrative.
- Issue & crisis management – identify emerging risks and respond fast.
- Campaign optimisation – iterate creative based on real audience reactions.
- Thought-leadership & PR – quantify trends and fuel timely stories.
Outputs & Deliverables
- Live dashboards with sentiment, share of voice, and trending themes.
- Narrative maps linking topics, entities, and emotions.
- Weekly pulse reports (highlights + actions).
- Alert digests for spikes and anomalies.
- CSV/JSON exports and slide-ready charts.
Let’s Talk
Want to see PulseCheck™ in action or talk through a specific use case?
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.
