PulseCheck™ – Real-Time Sentiment Analysis Across Social & Open Data

Track how people feel, minute by minute. PulseCheck monitors social and open data to surface sentiment, topics, and signals you can act on now.

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Why PulseCheck™?

Because opinion moves faster than research cycles

Campaigns, launches, crises — perception can flip in hours. PulseCheck™ continuously scans social platforms and open data to show what’s rising, what’s fading, and where to intervene. You get context, not just counts.

What PulseCheck™ Does

Listen

Listens in real time

Streams social and open data as it happens.

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Reads the room

Sentiment, emotion, and intensity for each topic.

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Maps narratives

Detects themes, entities, and how they connect.

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Flags risk & opportunity

Anomaly and spike detection with alerts.

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Cuts through noise

De-duplication, spam filters, and source quality scoring.

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Turns into action

Ready-to-share summaries, visuals, and “do next” prompts.

How It Works

Step 1 – Configure sources: Select platforms, regions, languages, and guardrails.
Step 2 – Ingest & enrich: Normalize data; tag sentiment, entities, and topics.
Step 3 – Detect change: Track deltas, spikes, and momentum over time.
Step 4 – Explore & compare: Drill into segments, creators, markets, and competitors.
Step 5 – Activate: Share dashboards, alerts, and weekly narrative briefs.

Key Features

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Sentiment & emotion scoring

with confidence bands.

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Topic clustering & entity graphs

brands, people, products.

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Trendlines & momentum

hourly/daily/weekly views.

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Crisis watch & alerting

via email/Slack/Teams.

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Geo & language filters

across Global languages.

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Export & API

to BI tools and internal dashboards.

Use Cases

- Launch tracking – measure early reception and message resonance.
- Brand & competitor watch – spot shifts in share of voice and narrative.
- Issue & crisis management – identify emerging risks and respond fast.
- Campaign optimisation – iterate creative based on real audience reactions.
- Thought-leadership & PR – quantify trends and fuel timely stories.

Outputs & Deliverables

- Live dashboards with sentiment, share of voice, and trending themes.
- Narrative maps linking topics, entities, and emotions.
- Weekly pulse reports (highlights + actions).
- Alert digests for spikes and anomalies.
- CSV/JSON exports and slide-ready charts.

Let’s Talk

Want to see PulseCheck™ in action or talk through a specific use case?

Get in touch

Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.

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We’ve received your details and one of our research experts will be in touch shortly.
If your project is time-sensitive, feel free to call us on +44 (0) 207 953 8 359 or email ask@skopos.agency
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