Hotspots™ – Heatmapping for Digital & Visual Media
See exactly where attention goes. Hotspots™ blends eye-tracking and interaction data to reveal what lands, what’s missed, and why.
Why Hotspots™?
If they don’t see it, it can’t work
Beautiful creative and polished UX still fail if key elements aren’t noticed. Hotspots shows true visual salience and interaction patterns so you can place branding, messaging, and CTAs where they get seen — and acted on.
What Hotspots™ Does
Maps attention
Eye-tracking, gaze plots, and fixation heatmaps.
Captures behaviour
Clicks, hovers, scroll depth, and dwell time.
Finds blind spots
Elements seen late or not at all.
Optimises hierarchy
Test placement, size, contrast, and sequence.
Benchmarks performance
Compare across devices, markets, and variants.
Turns into action
Clear layout and creative fixes that lift outcomes.
How It Works
Step 1 – Upload stimuli: Pages, flows, ads, OOH, packaging, emails, video frames.
Step 2 – Capture signals: Webcam eye-tracking + interaction telemetry (no lab needed).
Step 3 – Analyse moments: Heatmaps, gaze paths, first-fixation, time-to-notice, click maps.
Step 4 – Compare variants: A/B and multivariate with normed metrics.
Step 5 – Recommend & retest: Make evidence-based changes and loop fast.
Key Features
Attention heatmaps
fixation, duration, sequence.
Interaction analytics
click, hover, scroll, rage-click.
AOI scoring
with first-fixation and dwell by element.
Cross-device views
(mobile, tablet, desktop) and responsiveness checks.
Variant testing
with significance flags.
Exports
(images, clips, CSV/JSON) ready for decks and BI.
Use Cases
- Ad & creative – logo/CTA placement, branding visibility, copy legibility.
- UX & ecommerce – nav discoverability, form friction, promo blindness.
- Email & landing pages – hero focus, fold strategy, CTA salience.
- Packaging & shelf – findability, claim readability, competitor clutter.
- OOH & print – distance, dwell, and message sequence.
Outputs & Deliverables
- Heatmaps & gaze paths per device and audience.
- AOI scorecards with first-fixation, dwell, and time-to-notice.
- Variant head-to-heads with win/loss metrics.
- Executive one-pager with prioritised fixes.
- Cliplists & assets for stakeholders and agencies.
Let’s Talk
Want to see Hotspots™ in action or talk through a specific use case?
Get in touch
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.
