Name: Hotspots™
Brand: Skopos

Why Hotspots™?

If they don’t see it, it can’t work

Beautiful creative and polished UX still fail if key elements aren’t noticed. Hotspots shows true visual salience and interaction patterns so you can place branding, messaging, and CTAs where they get seen — and acted on.

What Hotspots™ Does

Maps attention

Eye-tracking, gaze plots, and fixation heatmaps.

Captures behaviour

Clicks, hovers, scroll depth, and dwell time.

Finds blind spots

Elements seen late or not at all.

Optimises hierarchy

Test placement, size, contrast, and sequence.

Benchmarks performance

Compare across devices, markets, and variants.

Turns into action

Clear layout and creative fixes that lift outcomes.

How It Works

Step 1 – Upload stimuli: Pages, flows, ads, OOH, packaging, emails, video frames.
Step 2 – Capture signals: Webcam eye-tracking + interaction telemetry (no lab needed).
Step 3 – Analyse moments: Heatmaps, gaze paths, first-fixation, time-to-notice, click maps.
Step 4 – Compare variants: A/B and multivariate with normed metrics.
Step 5 – Recommend & retest: Make evidence-based changes and loop fast.

Key Features

Attention heatmaps

fixation, duration, sequence.

Interaction analytics

click, hover, scroll, rage-click.

AOI scoring

with first-fixation and dwell by element.

Cross-device views

(mobile, tablet, desktop) and responsiveness checks.

Variant testing

with significance flags.

Exports

(images, clips, CSV/JSON) ready for decks and BI.

Use Cases

- Ad & creative – logo/CTA placement, branding visibility, copy legibility.
- UX & ecommerce – nav discoverability, form friction, promo blindness.
- Email & landing pages – hero focus, fold strategy, CTA salience.
- Packaging & shelf – findability, claim readability, competitor clutter.
- OOH & print – distance, dwell, and message sequence.

Outputs & Deliverables

- Heatmaps & gaze paths per device and audience.
- AOI scorecards with first-fixation, dwell, and time-to-notice.
- Variant head-to-heads with win/loss metrics.
- Executive one-pager with prioritised fixes.
- Cliplists & assets for stakeholders and agencies.

Let’s Talk

Want to see Hotspots™ in action or talk through a specific use case?

Book a Demo | See Hotspots™ in Action

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Explore the wider Innovation Hub — from AI-supported qual and digital communities to prototype testing, emotional response and rapid decision support.

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