TNT Express

The Challenge

As a major international logistics and courier provider, TNT faced increasing competition across European markets from both global players and local operators. To maintain a competitive edge and strengthen customer loyalty, the business needed to gain a clear, evidence-based understanding of customer satisfaction levels amongst its business customers.

The objectives were to:

The Solution

Skopos designed a pan-European online survey programme, tailored to TNT’s business objectives:

The Outcome

The insights provided TNT with a clear roadmap for improvement and growth:

As a result, TNT was able to directly align operational improvements and marcomms activity with customer needs, while also sharpening its prospecting and conversion strategy in competitive European markets.

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