Sightsavers

The Challenge

Sightsavers wanted to better understand the emotional triggers to charitable giving within the British Indian community. The aim was to evaluate the effectiveness of the existing communications strategy – both creative and channel – while identifying opportunities to optimise future activity and maximise engagement.

The Solution

Skopos created a bespoke online micro-community, bringing together current and potential donors from the target audience. This always-on environment provided regular, real-time feedback on messaging, creative concepts, and communication channels – offering deep insight into what motivates donations and how best to connect with this community.

The Outcome

The findings enabled Sightsavers to refine its multi-channel communications strategy, tailoring both creative and delivery around the emotional triggers most likely to resonate. As a result, the organisation was able to strengthen engagement and successfully drive higher levels of donation.

Browse More Success Stories
Get In Touch

Get in touch

Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.

Thanks for reaching out!

We’ve received your details and one of our research experts will be in touch shortly.
If your project is time-sensitive, feel free to call us on +44 (0) 207 953 8 359 or email ask@skopos.agency
Oops! Something went wrong.