Sightsavers wanted to better understand the emotional triggers to charitable giving within the British Indian community. The aim was to evaluate the effectiveness of the existing communications strategy – both creative and channel – while identifying opportunities to optimise future activity and maximise engagement.
Skopos created a bespoke online micro-community, bringing together current and potential donors from the target audience. This always-on environment provided regular, real-time feedback on messaging, creative concepts, and communication channels – offering deep insight into what motivates donations and how best to connect with this community.
The findings enabled Sightsavers to refine its multi-channel communications strategy, tailoring both creative and delivery around the emotional triggers most likely to resonate. As a result, the organisation was able to strengthen engagement and successfully drive higher levels of donation.
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