As Lidl continued its rapid UK expansion, the retailer faced the dual challenge of growing its estate while maintaining positive relationships with local communities. Plans to build or refurbish supermarket outlets often sparked mixed reactions: while many residents welcomed improved access to affordable groceries, others expressed concerns around issues such as traffic, parking, noise, and the impact on existing local businesses.
To support its growth and renovation strategy, Lidl needed a transparent and structured way to:
Skopos built a dedicated online community consultation portal that acted as both a communications hub and feedback forum:
The programme delivered both community reassurance and operational value:
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