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LBG needed to better understand the attitudes, behaviours, and financial confidence of UK consumers in a fast-shifting economic environment. They wanted insight that could go beyond surface-level metrics — something richer, more human, and immediately usable across teams from marketing to product innovation.
At the same time, they faced strict procurement and data compliance regulations, which meant they needed a partner who could be agile, secure, and fully aligned with their internal governance processes.
We designed a multi-phase insight programme combining:
We also worked closely with procurement, IT, and legal teams to ensure our tools, platforms and processes aligned with LBG’s standards — including custom security protocols and access routes for third-party consultants.
“Skopos didn’t just deliver research. They helped us think differently, move faster, and tell better stories with our data.”
— Insight Lead, Lloyds Banking Group
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