Operating in a highly competitive online gaming environment, InterCasino recognised that its VIP customer segment represented both a significant source of revenue and a key driver of brand reputation. However, with multiple platforms competing for loyalty, it became critical to understand what truly drove ‘customer delight’ and long-term engagement amongst this valuable audience.
The objectives were to:
Skopos conducted a hybrid research programme, combining qualitative depth with quantitative validation:
The findings provided InterCasino with clear direction on how to strengthen its VIP proposition:
As a result, InterCasino was able to increase engagement, extend customer tenure, and drive higher spend within the VIP base — while also making the brand more appealing to prospective high-value users.
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