As part of its transition from The College of Law to The University of Law, the institution sought to strengthen its market position and increase enrolments in an increasingly competitive higher education landscape. With multiple law schools and universities vying for prospective students, it was vital to understand:
This was central to ensuring future growth and reinforcing the institution’s reputation as a specialist, career-focused legal education provider.
Skopos developed a bespoke online survey, designed specifically for relevance and accessibility:
The project delivered clear, actionable outputs that shaped the University of Law’s marketing and partnership strategy:
As a result, The University of Law was able to optimise its appeal, strengthen its brand positioning, and increase conversion rates, reinforcing its role as a leading provider of legal education.
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