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Electrical manufacturer Micromark wanted to explore opportunities for innovation in the home – beginning with a new range of light switches and later expanding into home security products. The business needed to understand the strengths and weaknesses of each concept, as well as which products were most likely to resonate and succeed in market.
Skopos conducted a series of central location (hall) tests across the UK, allowing target consumers to physically interact with and evaluate the light switches in person. This hands-on approach ensured authentic, experience-based feedback. In parallel, an online quantitative study was carried out to assess attitudes and preferences towards home security solutions, broadening the evidence base.
The research provided Micromark with a clear direction: from the range tested, a standout “winner” was identified and prioritised for launch. In addition, the study revealed opportunities for refinement across other product ranges, ensuring future development was guided by robust consumer insight.
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