Operating across the UAE, Hong Kong, and Singapore — highly competitive financial hubs — Friends Provident International (FPI) sought to deepen its understanding of high net worth individuals (HNWIs). This audience is diverse, globalised, and highly sensitive to shifts in financial markets and regulation.
FPI needed to:
By building a continuous feedback loop with HNWIs, FPI aimed to stay ahead of changing expectations and adapt its communications and product offerings to maintain relevance and credibility.
Skopos designed and implemented a dedicated community panel of HNWIs across the three markets. This enabled a structured yet agile approach to feedback:
The research has had a direct impact on how Friends Provident International positions itself in competitive markets:
Overall, the programme positioned Friends Provident International to engage more effectively, appropriately, and confidently with this high-value audience — reinforcing trust and deepening brand equity across Asia and the Middle East.
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