Cartier

The Challenge

As one of the world’s most iconic luxury brands, Cartier invests heavily in high-profile advertising across both digital and traditional channels. However, in a crowded luxury marketplace where consumers are continually exposed to premium content, the brand needed to ensure its campaigns were breaking through the noise and delivering measurable value.

Cartier’s objectives were to:

The Solution

Skopos designed a bespoke mixed-method approach to capture both passive and active measures of campaign performance:

The Outcome

The findings delivered clear and actionable outcomes for Cartier:

Ultimately, this programme provided Cartier with a clear blueprint for media optimisation, helping the brand achieve both short-term revenue impact and long-term brand equity gains in the competitive luxury goods sector.

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