As one of the world’s most iconic luxury brands, Cartier invests heavily in high-profile advertising across both digital and traditional channels. However, in a crowded luxury marketplace where consumers are continually exposed to premium content, the brand needed to ensure its campaigns were breaking through the noise and delivering measurable value.
Cartier’s objectives were to:
Skopos designed a bespoke mixed-method approach to capture both passive and active measures of campaign performance:
The findings delivered clear and actionable outcomes for Cartier:
Ultimately, this programme provided Cartier with a clear blueprint for media optimisation, helping the brand achieve both short-term revenue impact and long-term brand equity gains in the competitive luxury goods sector.
Drop us a message and one of our team will get back to you as soon as possible. No bots, just real people ready to help.