From Data to Decisions: How to Make Insights Actually Land

You’ve cracked the brief. You’ve delivered the deck. And yet... nothing happens.

Sound familiar? Research is only as powerful as its influence. In 2025, the battle isn’t just for insight quality – it’s for insight adoption.

What blocks impact?

• Dense, jargon-heavy reporting
• Poor stakeholder timing
• Lack of narrative or emotional hook

How to make it land

• Tell a story, not just a statistic
• Frame around decisions, not just observations
• Use design and delivery tools that spark interest (think dashboards, short-form video, interactive reports)

Insight doesn’t need to shout louder. It just needs to speak the right language, to the right people, at the right time.

‍