Michael King

Michael leads Skopos with a sharp strategic eye and a passion for turning complexity into clarity. With over a decade in market research and insight, he's worked with some of the world’s most recognisable brands to help them make smarter, faster decisions.

Known for his no-fluff approach, big-picture thinking, and ability to spot opportunities others miss, Michael is as comfortable in the boardroom as he is deep in survey logic.

When he’s not driving Skopos forward, you’ll find him watching Spurs (through gritted teeth), testing out the latest AI tools, or cracking the next big idea over a flat white.

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