Paula Juson

A senior leader at Skopos, Paula brings deep expertise across both quantitative and qualitative research. She’s known for blending analytical rigour with real-world relevance — ensuring that every project delivers not just data, but clear direction.

Paula has led transformative work for major global brands including Apple, Samsung, Yahoo, and The New York Times. Whether designing robust methodologies or unearthing powerful insights, she’s committed to making research outcomes meaningful, strategic, and actionable.

With Paula at the helm, clients can be confident their challenges will be met with intelligence, creativity, and sharp commercial thinking.

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