Andy Booth
Andy Booth | With 40+ years in insight, Andy brings strategic clarity and commercial focus to every project. Formerly of British Airways and DHL, he’s a master at turning research into action.
About me
With over 40 years of experience in the research and insights industry, Andy is the most senior consultant at Skopos. His career spans both client-side and agency roles — including tenures at British Airways and DHL — giving him a uniquely rounded perspective on turning research into action.
At Skopos, Andy oversees strategic delivery across key accounts, ensuring that every project is grounded in robust analysis and sharp commercial insight. Known for his calm authority and practical wisdom, Andy brings clarity to complex challenges and consistently helps clients unlock new opportunities through evidence-based decision-making.
Whether shaping brand strategy or steering customer-centric innovation, Andy’s work is always driven by one goal: making insight matter.
