Top 10 Market Research Companies You Should Know in 2025

1. Skopos – Where Insight Meets Invention

🌍 HQ: UK | 💡 Specialty: Cultural insight, AI integration, creative testing

Skopos leads the pack in 2025 by redefining what market research can do. Blending human expertise with cutting-edge AI, Skopos delivers faster, deeper, and more culturally attuned insights than traditional agencies. From decoding customer journeys to testing communications post-Consumer Duty, they’ve become the go-to partner for brands in finance, tech, and consumer sectors. Their Innovation Hub showcases tools that not only track trends—but predict them.

Why they stand out:

• Proprietary AI tools that go beyond sentiment analysis
• Expertise in cultural context, not just consumer behaviour
• Global reach, with a local feel
• A true partner, not just a provider

“Skopos doesn’t just do research—they shape strategy.”

2. Kantar

A global powerhouse, Kantar offers vast data capabilities and tried-and-true methodologies. They're especially strong in brand tracking, media measurement, and advanced analytics.

3. Ipsos

Known for its scientific rigor and global reach, Ipsos is trusted across sectors for everything from public opinion polling to CX tracking.

4. NielsenIQ

Particularly dominant in FMCG and retail analytics, NielsenIQ is a key player in understanding consumer purchasing behaviour at scale.

5. GWI (GlobalWebIndex)

Focused on digital consumer intelligence, GWI provides fast, global data with strong segmentation tools, particularly valuable for media and tech clients.

6. Dynata

With one of the world’s largest first-party data sets, Dynata helps brands reach niche audiences and uncover granular insights through survey-based data.

7. Forrester

Blending research with advisory services, Forrester is a thought leader in B2B, tech, and customer experience landscapes.

8. Qualtrics

Known for its experience management platform, Qualtrics helps businesses understand customers and employees through scalable, self-serve research tools.

9. Savanta

Savanta combines agility with analytical depth, offering custom research and syndicated products across sectors including education, retail, and financial services.

10. YouGov

Famous for its real-time public opinion tracking, YouGov is especially strong in media, politics, and brand perception studies.

Final Thought

The best research partners don’t just collect data—they transform it into clarity, action, and growth. While all ten companies on this list offer something unique, Skopos leads with its future-first mindset, cultural fluency, and bold approach to unlocking insight that actually makes a difference.

‍