Skopos continues to pioneer new methods and thinking, and to conduct 'research on research' to ensure the best quality. In this section below you can find all our latest news stories and reports.
After some online and public conversations about what and how to do research in these uncertain times, we thought we would help and make our full series of expert pocket guides available again. Many of these focus on Remote/Digital/Device-based methods. Follow link below to access our full range of pocket.
Latest new unit at Skopos… The Kuriosity Shop. For ALL your Qual needs, Virtual/Digital and In-Person, including the transitioning, fusion and combination of these. Chats, groups, pop-ups, ongoing communities, etc. Plus added Somatys(TM) emotional metrics from video!
We’ve been asked a number of times for more information and case studies for our new Insight Prototyping & Dev Unit, Apps4Insight, or simply A4i. So here you go…
We are pleased to announce the launch of three brand new Skopos services… A4i: Apps for insight – we help create your bespoke digital applications for data collection, digital UX (including prototyping), and insight delivery – www.A4i.co Synthys: Integrated on-going/on-demand multi-mode insight programmes; triangulating the truth, agility with ability, sense &.
After recent discussions with clients and colleagues, and based on advice from the UK Government, Skopos has produced a very outline guide to conducting MRX business during the unfolding COVID-19 situation. Obviously things are quite fluid and uncertain, so a measured yet dynamic response is required. Being a British-based firm we would naturally.
For live news, updates, new events, new posts and commentary you can follow us on X @skoposlondon or @darrenmarknoyce. To get involved in discussions add #skopos to your tweets. Scroll down for some of our greatest inspiration from the likes of Einstein and Asimov.
Enhancing Customer Experience through Insight
How the customer experience (and the associated commercials) can be optimised through the application of directional, actionable, feedback activity.