Innovation & Ideation Research

Turn fuzzy spaces into sharp, testable opportunities.

What you get:
- Jobs-to-be-done + tensions mapping
- Co-creation with lead users
- Idea sprints and concept shaping
- Rapid desirability/feasibility checks
- Build-measure-learn loops
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How it works: Explore culture & needs → frame spaces → ideate → prototype → validate.
Outputs: Opportunity territories, concept bank, next-step roadmap.