Telford Homes

The Challenge

Telford Homes — a leading London-focused residential developer — needed to provide its C-Suite and senior leadership team with a clear, consistent view of business performance. While plenty of data existed across sales, lettings, and operational sources, reporting was fragmented, inconsistent, and often too detailed for senior decision-makers. The leadership team needed a streamlined, insight-driven monthly report that cut through the noise and helped them focus on the metrics that matter most.

The Solution

Skopos worked closely with Telford Homes’ internal teams to design and implement a monthly reporting framework tailored for senior executives.

Key steps included:

Audit of existing metrics — reviewing multiple data sources and reports being circulated across the business.
C-Suite alignment — running working sessions with senior stakeholders to prioritise the KPIs that truly drive strategy (sales performance, pipeline, customer demand, operational efficiency, and market conditions).
Dashboard & narrative development — creating a concise, visual monthly report blending headline metrics with clear commentary, trend analysis, and forward-looking implications.
Automation & consistency — establishing repeatable processes so that the reporting is delivered on time every month with minimal manual intervention.

The Outcome

The result was a trusted monthly reporting pack for the Telford Homes Board and C-Suite.

Clarity: a one-view of business health with no duplication or conflicting numbers.
Focus: leadership time is spent on actions, not data reconciliation.
Agility: a framework flexible enough to evolve as new KPIs or market conditions emerge.

With this new reporting process, Telford Homes’ senior leaders are able to make faster, more confident decisions, backed by data that is aligned, consistent, and board-ready.

Telford Homes

The Challenge

The Solution

The Outcome

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