Sky Sports

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The Why

Given our wealth of media and ad impact experience, Skopos London was invited to undertake a programme of channel campaign evaluations on behalf of Sky Sports. This research programme taking the form of digital pre and post campaign testing.

The How

Each study, conducted via a quantitative online approach, incorporated the central Sky Sports KPIs (to assess both brand and channel impact) – facilitating comparison against a normative database of historical campaign scores; with each project acting as the chief viewer feedback vehicle of the associated ad sales package.

The What Now

Through this research programme, Sky Sports has been able to ascertain what a good campaign ’looks like’, as well as identify which elements of a campaign impact most positively on brand cut through.

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