Given our wealth of media and ad impact experience, Skopos London was invited to undertake a programme of channel campaign evaluations on behalf of Sky Sports. This research programme taking the form of digital pre and post campaign testing.
Each study, conducted via a quantitative online approach, incorporated the central Sky Sports KPIs (to assess both brand and channel impact) – facilitating comparison against a normative database of historical campaign scores; with each project acting as the chief viewer feedback vehicle of the associated ad sales package.
Through this research programme, Sky Sports has been able to ascertain what a good campaign ’looks like’, as well as identify which elements of a campaign impact most positively on brand cut through.
