Set-up an advertising assessment programme to support News UK in providing evaluatory scores (and gross positive/negative feedback) for the immersive ‘paid post’ campaigns embedded across News UK’s digital inventory.
A community panel was constructed to assess a series of campaigns (in a ‘control’ context). This also incorporated the bespoke design and embedding of an i-frame – to facilitate full interactivity with the immersive ad stimulus (within the Skopos London designed survey).
The programme has been able to provide News UK (and its advertising investment partners) with ‘hard numbers’ in relation to the level of impact (cut through, brand perceptional uplift, actions taken, etc.) that the immersive ‘paid post’ campaign content has delivered. Helping justify spend and directly inform future commercial (ad sales based) conversations.
