Cartier needed to understand the level achieved of their advertising campaign cut through – across digital and non-digital channels to maximise ROI.
Skopos London employed a passive measurement (digital), combined with strategically deployed reading & noting studies to assess campaign cut through, noticeability and appeal to readers of high end magazines and across hand picked websites for luxury goods.
The findings from these pieces of research ultimately enabled Cartier to target their ad spend more effectively to help increase revenues but also allowed them to optimise campaign content and relevancy.
