AB InBev

Arrow down

The Why

ABInBev wished to establish how prominent its portfolio of offerings were in the market (in a competitor context), identifying motivators and barriers to consideration.

The How

An online quantitative study was conducted with 2,000 respondents (customers and non-customers), with ‘spontaneous’ as well as ‘prompted’ awareness measured in relation to beer brands. Product specific drilldown was then undertaken for the ABInBev propositions.

The What Now

ABInBev were able to more effectively target their communication strategy – to customers and non-customers (based on the findings, and subsequent profiling analysis conducted).

Share Button

#MRX Monthly from Research-News

Sign-up NOW for your free monthly digest of all that’s hot in market research and #MRX
ENTER YOUR E-MAIL
By entering your email address, you agree to receive our marketing offers in accordance with our Privacy Policy.

Skopos Pocket Guides

Sign-up NOW for your FREE set of Pocket Guides for Brands
ENTER YOUR E-MAIL
By entering your email address, you agree to receive our marketing offers in accordance with our Privacy Policy.